Leoncita Sports

We are a Europe-focused sports, culture and commercial agency. We help ambitious Chinese brands, talent and enterprises create meaningful opportunities across European markets.

From market intelligence and partnership strategy to sponsorship delivery, content, hospitality and live experiences, we connect Chinese ambition with European relevance.

We work at the intersection of sport, business and culture. We combine local market knowledge, trusted relationships and practical execution to help our clients navigate complexity, build credibility and turn opportunity into lasting commercial value.